Marketing and Communications - it's lots of things... it includes

• your collaterals (brochures, flyers, hang tags, signs), press releases...
• your placement choices - just where do you spend your hard earned money to promote your business

And as we've said many places, it's your points of emphasis

• your distinctive competence
• what makes your company unique
• your message
• your tag line (you DO have a tag line, don't you?)
• how you succinctly state who you are